Iacoca concludes that the ninc C's are ideals, and there are very few people - even leaders- who have all of them. But if you look back in history, you'll notice that different times require a different emphasis. Examples : Jimmy Carter was elected because people care more about CHARACTER than Charisma. With Ronald Reagan and Barrack Obama, it was all about CHARISMA and COMMUNICATION. In the Philippines, Cory Aquino was elected because of her CHARACTER and CONVICTION, Erap, on the otherhand, had CHARISMA but he got ousted because he has poor character. Unfortunately, Gloria was elected using COMMUNICATION inappropriately (remember, Hello Garci!).
In the May 2010 Philippine elections, I believe the three most important C's to consider are CHARACTER (he knows what's right and wrong), COMPETENCE (he has a good team) and COURAGE (he takes a position even if it will lose votes or friends).
I just hope that our voters will not select our leaders because of another C which means CUTE! I noticed students during the Presidential forum at DLSU-Manila recently who were so "kilig" upon seeing the young and "cute" presidential candidate [who can not even answer a straight yes or no :-( ].
What about you, what C's would you consider in choosing our next president?
Note: I bought Iacoca's Where have all the leaders gone? at FullyBooked (Trinoma) at 80% OFF. What a bargain!